Our Journey

  • 2012

    June

    Launch of the First Steam Ironing Store in the Country as an effort to Upgrade the Ironing business of daily wear Household Garments offering Door Step pick up in the Neighborhood

  • 2013

    April

    Expanded to a Centralized Steam Ironing Unit,another first of its kind with 15 Steam Ironing Tables offering pick up service in select areas of Coimbatore

  • 2013

    August

    Launched Pick Up Points across 5 different locations for Customer to Walk In.

  • 2014

    June

    Launched First Apartment In house Pick Up point at Shriram Hyde Park Apartments, Coimbatore’s Premium Apartment Community

  • 2014

    October

    De-Centralised Pick up and Delivery with 10 Pick Up Locations across City

  • 2015

    June

    Launched Android App for Steam Ironing Pick Up

  • 2015

    December

    Raised first round of Angel Funding and acquired Coimbatore's Largest Laundromat "Washouse" to become a full Laundry Service Provider in Coimbatore and Tiruppur

  • 2016

    June

    Expanded to 15 Pick Up locations across the City

  • 2016

    October

    Washouse Retail Expansion
    Expanded Washouse Stores in the Franchise Route in the Peripheral Locations of the City – Hope College and Saravanampatty

  • 2017

    January

    Set up the First Steam Ironing Outlet at Nanjundapuram

  • 2017

    April

    Expanded to 5 Company Owned Steam Ironing Outlets

  • 2017

    July

    Launched the Dhobi Partner Program and set up the first Purple-Dhobi Partner Outlet

  • 2017

    September

    Raised Second Round of Funding from Existing investors and expanded to 20 Outlets across Coimbatore