Purple Ironing is a common man’s attempt to get the ironing service spectrum in order.
A group of college mates who were intrigued by the upgrade in service standards featured in various personal services including hair dressing, vegetable retail, automobile servicing, etc were not seen in a basic daily requirement of an Indian house hold – namely ironing
This resulted in the launch of Purple Ironing in June 2012.What started as one Store in 2012 has evolved over a period of time and now operates out of 20 Easy to access Locations across Coimbatore/Tiruppur with one new store being added every fortnight.
Vision & Mission
To upgrade the laundry business by empowering local ironing entrepreneurs to pursue their profession with dignity in a socially, environmentally and economically sustainable manner.
Why Choose Us
100% Happiness Guaranteed
If you’re not completely satisfied with the wash or dry cleaning, we will re-wash your clothes for free!
Fast & High Quality
We work hard to make sure that the clothes you get back are spotless and ready for action.
Cleaner & Greener
We work with the environment in mind. No harsh chemicals. Eco approved products only.
Quality
We use the best in class products, to assure that your favorite clothes are always there for you to wear.
Affordable Pricing
Prices that suits your pocket is one of our USP. An option of choosing between 2 types of pricing is available.
Persionalized Experience
We take utmost care of your clothes, segregating based on the cloth type and giving you instant clothes to make a statement.
Exclusive Laundry Bag
Cloth based laundry bag issued to each customer. This is reusable and washable and will be used for each individual customer exclusively.This allows customers to maintain hygiene at their homes.This exclusive bag is provided free of cost to the first 500 customers and subsequently at a nominal cost of 50 rs each
RO Based Water is Used for Steam Generation
purple uses bottle top RO water in sealed cans to generate the steam required for ironing the clothes this ensures that the water is clean and disinfected and during the process gets boiled to generate the steam.Hence there is more protection.
Latest Iroing Technology
Purple uses imported steam generator machines equipped with garment sensors which ensures that the right amount of steam is applied on garments as per the nature of fabric.so there is no excess heat or resultant cloth damage.
Customized Delivery Crates
Purple will use plastic crates to ensure that the ironed clothes are delivered back to the customer in sealed and sanitized containers.Ensuring maximum protection during the transportation as well.
Trained and Equipped Manpower
Purple executives are trained for process complaint with hygiene.In line with the requirement to the current times and would use masks.Cloves and sanitizers effectively to ensure maximum safety.
Discovering that all the upgraded service providers were aping business models from abroad and focused on washing and dry cleaning laundry rather than customizing their service offering to solve an average Indian customers’ biggest pain point in the household laundry cycle, Team purple set their primary focus on solving the ironing problem of their customers
Purple Ironing is now equipped with distribution presence across Coimbatore corporation area with Steam Ironing points located at 20 different locations.This number is growing and Purple is looking at establishing close to 150 Locations to ensure best possible services to the Customer.
Purple Ironing is expanding rapidly across Coimbatore by setting up new Outlets in residential Localities / large Apartment Complexes.In this expansion Purple is helping interested Dhobi’s and new Entrepreneurs Set Up their own Steam Ironing Store with the backing of Purple brand
Team purple, with their learnings in Coimbatore holding them in good stead are looking to expand into other cities and have vowed to change the face of this industry in the coming times.
Our Team
Vijayasarathy
Vijayasarathy – MBA and worked in various companies with significant stints in ITC, Standard Chartered & Videocon for over 10 years.
Amanullah
Amanullah – completed his MBA and worked in companies like ModiGbc, Karvy Stock broking and has started off with Ashoka Bakes & Purple Clothing locally.
Vivek
Vivek is an INSEAD alumni and has extensive experience in the Consumer goods segment in companies like Luxor, Reliance, Videocon and Philips for over 15 years
Advisors
Dr.Rajan Srikanth
Rajan Srikanth is a strategy, leadership development and organizational change consultant with over 30 years of work experience in the US, Europe and Asia.
Subra Iyer
Subra Iyer brings in over 21 years of experience in M&A advisory and transaction services, audit, restructuring and forensic investigations.
SV Krishnamurthy
SV Krishnamurthy (aka SVK) is a successful entrepreneur with extensive experience in serving global customers from India.
Media Story
